History is in the Making
๐๐๐จ๐ฉ๐ค๐ง๐ฎ ๐๐จ ๐๐ฃ ๐ฉ๐๐ ๐ข๐๐ ๐๐ฃ๐ ๐๐ฃ๐ ๐ฌ๐ ๐๐ง๐ ๐๐ค๐ฃ๐ฉ๐ง๐ค๐ก๐ก๐๐ฃ๐ ๐ฉ๐๐ ๐ฃ๐๐ง๐๐ฉ๐๐ซ๐.
|| 2019: Development Stages. The lifestyle jewelry brand Daily Dressingsโข started with a smallย in-house shoot and a shoot with photographerย @IzzyShotYa. This vision coupled with the mission statement developed the Blueprint. The business documented a full on Operational, Accounting and Marketing strategy and began planting the seeds for continuous GROWTH!
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|| 2020: Officially Established. Although the business took a break for several months, pausing several projects: business bounced back once it was officially established in Philadelphia, PA. The brand worked withย @SatoHarrisย for their 2nd photoshoot and continued to engage it's target audience. Our values to Stay Gold, Stay Solid and Grow Organically, became the driver behind our growth.
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|| 2021: Exclusive Features. The brand worked on a 3rd photoshoot to appeal to its online e-commerce customer base. Despite businesses being shut down in the midst of the pandemic, the brand (practicing safe measures), followed through with the hopes of meeting the demand of its online customer. The trademark was successfully published and the packaging was upgraded to include the logo, icon and company values. Following a successful site launch, the brand was recognized as a power player in e-commerce in the Curvy Virgo Blog: 100 Women in Business edition. The brand began to really make waves when expanding into apparel in collaboration with the Official I AM clothing line. This brand, founded by Motivational Speaker, Playwright, Author and Publisher;ย @iamronieshaseaton, collaborated withย Daily Dressingsโข to offer a limited edition crewneck sweatshirt.
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The design of this tonal crew neck features the I AM branded logo and theย Daily Dressingsโข core values empowering the community to move with intention. We discovered our community in store through The Goddess District, a woman-owned and operated boutique located inside the King of Prussia Mall. Serving the Greater Philadelphia region, the King of Prussia Mall is the premiere shopping destination on the east coast.ย The Goddess District is where we made face-to-face connections to narrow down our customer's interests and lifestyle.
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|| 2022: Further Expansion. To date, we are now an official partner of both Klarna and Afterpay! We launched theย Daily Dressingsโข Lifestyle Blog as an extension to give behind the scenes exclusives, announcements, and style inspo! The Creative Director made an exclusive guest appearance on episode 10 of the ICY THOUGHTS RADIO podcast, developed and produced byย @icythoughtsmag. On this episode, we deep dive everything Entrepreneurship, Mindset, Creative Direction & Strategy. Tune in right now on Spotify, Amazon, iHeart Radio and Apple Music streaming platforms!
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Goals: What's ahead? The vision is crystal clear. Dishing nothing but substance! Nothing lackluster. We aim to be in the 1%, only striving for excellence! Our goals are mapped out, but ideally to stand by our visions and values! Order your copy of theย Daily Dressingsโข Mindfulness Journal and Plannerย as a reference for planning clear, set goals for your brand!
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Be sure to Tap In to the Baddest Community! Followย @dailydressings the Lifestyle Brand. Always reminding you to Stay Gold, Stay Solid and Grow Organically.